Latest Business Support news from East Riding of Yorkshire Council - 26/7/23
Government extends permitted development rights
The Government has permanently extended permitted development rights from 28 days per year to 60 days across England. The extension will enable farmers and landowners to run pop-up sites for tents, campervans and motorhomes for up to 60 days per year without needing to apply for extra planning permission.
Read more about the extension at: Government extends permitted development rights to 60 days per year - FarmingUK News
Hub to support limited company directors The Insolvency Service has launched an online information hub to support directors of micro, small and medium-sized limited companies. The hub includes guidance on a range of business themes commonly faced by company directors.
Read more about the hub at: New information hub launched to help limited company directors make the right decisions at the right time - GOV.UK (www.gov.uk)
Topic Of The Week
Ways to increase your marketing reach
When it comes to marketing our products and services, how many of us look outside the box at alternative options for getting us noticed. Most businesses use traditional methods such as website, social media and advertising but doing something different can make your business stand out and increase exposure to potentially whole new markets and customers. This could include:
Awards and quality marks can boost your organisation’s reputation, setting you “apart from the crowd.” They shine a spotlight on your organisations offer as well as giving your employees a morale boost by highlighting their achievements.
As well as raising your profile achieving award success elevates a company’s credibility, helping to attract employees, customers, and investors.
Sponsorships can increase brand recognition before, during and after an event giving your company exposure to new audiences or engaging in niche markets. This can be through various means such as press, social media, event advertising, ads and signs.
Sponsorship can also strengthen your company’s image. People typically enjoy supporting brands that invest in their community and spread positive messages. By sponsoring the right event, you can attract media attention, set your company apart from larger brands and inspire brand loyalty.
Though it requires financial commitment, it provides excellent exposure, which typically results in a great return on investment.
Taking your business mobile
Being in one place can be beneficial but can be restrictive in new customers finding you. Recent changes could have meant you have already taken your business online or you may only operate online. Having the opportunity to operate in another physical space such as markets or events is a great way to test your business plan, receive feedback or showcase your products and services to potential new audiences in a cost-effective way.
Throughout East Yorkshire and beyond there are always constant opportunities to test these and many other ideas out. Take a look at some of these opportunities below:
Made in East Yorkshire Christmas Market. The market aims to celebrate produce and crafts made exclusively by East Yorkshire businesses. Applications are open for stalls at the 3-day Made in East Yorkshire Christmas Market, to be held in Beverley from Wednesday 6th - Friday 8th December 2023 (10am - 4pm).
The REYTA Awards, has 16 awards over a wide range of categories up for grabs for the very best tourism businesses in the region. Entries will close at midnight on 30th August and will be followed by a glittering awards ceremony on 9th November 2023.
On Tuesday, 5 September, stage three of the Tour of Britain, will start from Boothferry Road in Goole town centre before racing exclusively through East Yorkshire’s towns and countryside before finishing at the racecourse on Beverley Westwood. With live coverage from ITV4 as well as daily highlights show for UK fans to watch the action, international coverage will be available in over 150 countries courtesy of Eurosport and GCN+. With sponsorship opportunities available, if you’re interested in participating or gaining further information, please contact: firstname.lastname@example.org. or email@example.com.
Is Starting a Business Right for Me? – Various locations, dates, and times
Are you aware of anyone interested in starting their own business?
These free business advice workshops are aimed at dispelling some of the myths around how to start a business and giving lots of useful help and tips on how to progress ideas. Whether looking to turn a hobby into a career, looking to leave current employment or have a great idea but don’t know what to do next, our free workshops will help attendees understand what steps to take.
Events | Invest East Yorkshire
Networking Business Breakfast, following on from the success of our previous events, the University of Hull and East Riding of Yorkshire Council are pleased to announce that our next event is open for bookings.
Date: 28th September 2023, 07.30am-09.30am
Location: ergo Business Centre, Bridgehead Business Park, Hessle
Register now to secure your place!
Event Details for Networking Business Breakfast