Visit East Yorkshire Tourism Update - 6/10/21

Visit East Yorkshire Tourism Update - 6/10/21

We hope you have all had a successful Summer. This newsletter includes information on the new traffic light system, recent events and our Autumn campaign.

A big welcome to our new partners
- Carlton Manor
- Lavender Cottage
- Highfield Farm glamping cabins
- Beverley Breakout
- Woodland Lodge
- Willow Cottage
- Ings Park Alpacas
- Moor edge Farm
- Uovo Foods
- Kipling House Barn
- Bosville Arms
- Travellers Rest Apartment
- East Coast Getaway


British Coach Tourism Awards
The British Coach Tourism Awards returned to the National Motorcycle Museum on Wednesday 22 September 2021, following the first day of the British Tourism & Travel Show.
In 2018 Beverley won the award Friendly Coach Destination of the year, since the award we then went on to sponsor the event keeping Beverley strongly positioned as a great coach destination to coach operators. The evening was a huge success and we were able to present the awards for Coach Friendly Attraction (history & heritage) winner Bletchley Park Trust, and Coach Friendly Attraction winner was RHS Gardens.


Autumn campaign
Aimed at raising destination awareness, increasing visitation and overnight stays, the Autumn campaign is well underway. The recent campaign survey/competition to gain valuable customer insight, had a reach of over 250,000, shaping the future of the direction of the campaign.
Please like and share the Visit East Yorkshire posts so we can encourage even more visitors to book.


New traffic light system
The Government has announced that the current traffic light system will be replaced by a single red list of countries and territories from Monday 4 October at 4am. Testing requirements will also be reduced for eligible fully vaccinated travellers, who will no longer need to take a PDT when travelling to England.


Bridlington Kite Festival 2021 a Flying Success
This year’s Bridlington Kite Festival drew in big crowds with kite-enthusiasts treated to a range of different shapes and designs in the air.
Councillor Jane Evison, portfolio holder for economic development and tourism at East Riding of Yorkshire Council, said: “It is fantastic to see how successful the Bridlington Kite Festival was this year and I’m sure a lot of those visitors to the area will return again in May when the festival returns to its usual date.

Another fabulous and well attended festival.
The 2021 Walking East Yorkshire Festival played host to a medley of over 100 outdoor activities over 9 days. From goat walking to wine tasting and a long distance trek across the Centenary way, the festival showcases the wonderful landscape of the Yorkshire Wolds and Heritage Coastline. Tourism businesses opened their doors to deliver an exciting range of new events including an outdoor YOGA and sound bath experience at The Grand Lodge of Oaklands. Over 1,000 people took part in the festival programme including many from outside the area who enjoyed all that East Yorkshire has to offer.


Christmas is coming to town …
and the Tourism Events Team are busy working on preparations for the Beverley Festival of Christmas on Sunday, 12th December 2021. They would like you to get involved too - by giving you an exciting opportunity to promote your business in the annual publication, The Beverley Festival of Christmas Brochure 2021. This informative, well received guide will be distributed prior to the event, at the event and on the Beverley Festival of Christmas website.
What better way to bring in the Christmas customers. To find out more contact:
Interested in having a stall at the Beverley Festival of Christmas? Applications are open until 8th October 2021. For more information about how to apply, please visit or contact


‘Presenting Your Business to Attract More Customers & Increase Sales’
Would you be interested to join in a FREE informal workshop? led by visual merchandising professional and trainer, Helen Goodwin from MADE YOU LOOK!
This workshop will help you take your shop window designs and interior displays to the next level and stand out from the crowd. In turn, this will attract more customers, enhance their experience, increase sales and the chances of a return visit. You’ll be amazed how a couple of simple, inexpensive changes can make all the difference to your business!
To register, please email

Sibling businesses celebrate shortlist success in rural and business awards
Good Luck to two Yorkshire Wolds businesses who are celebrating after reaching the finals of two awards schemes.
Wold Newton-based Wold Top Brewery and sister company Spirit of Yorkshire from Hunmanby have been shortlisted in both the Yorkshire Post Rural Awards and the York Press Business Awards.
In the Yorkshire Post Rural Awards, Wold Top Brewery has reached the final of both the Sustainability/Environment Award and the Food and Drink Producer Award where the team will go head-to-head with Spirit of Yorkshire Distillery and other finalists.
The winners will be announced on 8th October.