Wednesday 28th July 2021

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Event: Be an ally with Jess Elsner, Workforce Innovation, Global Strategy & Programs Amazon Web Services, Seattle

 

GBE Connect are delighted to welcome Jess Elsner, Workforce Innovation, Global Strategy & Programs of Amazon Web Services from Seattle!

Jess will be joined by Jo Fleming as they discuss hiring, scaling, and retaining a diverse work force post covid. Jess will talk about how Amazon and the North American markets are reacting to recent changes, addressing the gender gap and technical tools available to employers as the world starts to recover.

Be sure to register your profile on our event hosting platform, join this event and head to the main stage!

Date and time: Jul 28, 2:00PM to 3:00PM BST
To register for free.

Event: 2 Day Workshop: Financing Your Business To Grow

Organiser: Hull and East Yorkshire Growth Hub

Event Type: Webinar

Description:

A 2 day interactive workshop event after which you will have the tools and knowledge to assess your business and build a custom plan for investment. Attendees of previous workshops have successfully raised bank finance, equity investment and grant funding to grow their businesses.
Over the 2 days we will cover the following areas:

Is your business ready for investment now?
- Why review your business
- How is the investment decision made
- What aspects of the business should you review
- Introduction to finances

Financial Forecasting and Ratios
- Importance of Cash
- Understanding your key financial statements
- Is the business profitable?
- Critical MI for the management of your business

Getting your business ready for investment
- External Finance for your business
- Setting Vision and goals and how to achieve them
- Importance of Financial forecasts and future plans
- Assessing the risk

Applying for funding
- Understanding your options
- Blending finance
- Applying for grants and funding

There are 1 upcoming dates for this event.

Start: 28th July 2021 9:00 am
End: 29th July 2021 4:30 pm
Venue: Webinar
Cost: £0.00
Book Now

Event: Paid Advertising For Search & Display – Gold Mine Or Money Pit?

Organiser: Hull and East Yorkshire Growth Hub

Event Type: Webinar

Description:

Join us for a thorough explanation of how Google’s advertising system works, the best options for your type of business and the key things to watch out for when managing your live ad campaigns. This will be delivered over two sessions:

The first session – Wednesday 21st July 1 PM – 2.30 PM will cover:

- setting up an account correctly
- creating your first campaign
- how to ensure measurement and reporting are working

You’ll learn how to choose keywords, write ads and analyse campaign data to optimise performance.

Crucially, the session explains how the Google Ads auction works and how advertisers manage their spend, along with the differences between automated and manual bidding and how to set the targeting options appropriately.

Join Ian Lockwood, an independent digital marketing consultant who specialises in search engine optimisation, pay per click advertising, Google Analytics, and conversion rate optimisation, as he shows you how to get the most from your ad spend, from choosing the right targeting options to optimising live campaigns in Google Ads.

Ian will deliver this knowledge over the two sessions and you will learn how to:

- ensure you are measuring a real return on investment from your advertising
- make the right choices when selecting campaign options
- create great ads that capture attention.

*Please note that webinars are recorded and made available for viewing on online platforms to help support businesses. By registering, you consent to the webinar being recorded and shared.

There are 1 upcoming dates for this event.

Start: 28th July 2021 1:00 pm
End: 28th July 2021 2:30 pm
Venue: Webinar
Cost: £0.00
Book Now

Event: School of Sales: How to run a successful sales meeting

School of Sales: How to run a successful sales meeting by Enterprise Nation

Join this School of Sales workshop to hear how you can ensure your sales meetings are successful.
About this event
School of Sales: How to run a successful sales meeting
Whether you need help with your first sales call or a critical sales meeting, join this free workshop with School of Sales trainer Siobhan Gallagher, to gain top tips for running successful sales meetings.

Siobhan has a wealth of experience in sales and will share her learnings to help ensure your sales meetings are successful.

How to join the workshop

Once you have registered to attend the workshop, you will be sent an email confirmation containing a link to join the workshop via Zoom. Please use this link at the time of the event to join.

About School of Sales
Enterprise Nation are partnering with Salesforce to offer small businesses across the UK the sales skills they need to succeed. Delivered by a network of expert trainers via online events, e-learning and coaching, School of Sales will boost business owners’ skills and their turnovers. Get involved.

Date and time: Wed, 28 July 2021, 11:00 – 12:00 BST

Location: Online event
To book your place

Event: business.connected: Create quality videos to promote your business

business.connected: Create quality videos to promote your business by Enterprise Nation

Join this business.connected workshop to understand what is possible with video in business
About this event
business.connected: Create quality videos to promote your business
In this free 60 minute business.connected workshop, programme adviser and director of MP Video Production, Jeremy Mason, will offer key insight into creating quality video content to promote your business.

This session will provide you with the tools to understand how you can get started on your journey to creating effective video content. Jeremy will share advice on why video marketing is such a powerful tool and what you should consider, to ensure your videos have maximum impact!

During the workshop, you’ll also have the chance to ask Jeremy any burning video marketing questions.

How to join the workshop
Once you have registered to attend the workshop, you will be sent an email confirmation containing a link to join the workshop via Zoom. Please use this link around the time of the event to join.

About business.connected
Enterprise Nation are partnering with Vodafone Business to equip 100,000 small and medium businesses with the digital skills they need to take their operations to the next level.

The free training programme – delivered exclusively online, and consisting of workshops, webinars and e-learning modules – will empower businesses to kickstart digital change, adopt new technology, and stay safe online.

For more information, visit the business.connected support hub.

Date and time: Wed, 28 July 2021, 10:00 – 11:00 BST

Location: Online event
To book your place