Wednesday 20th October 2021
Event: Free Workshops: Visual Display & Window Dressing - 20/10/21
‘Presenting Your Business to Attract More Customers & Increase Sales’
We are delighted to be able to offer Network members the opportunity to join us at one of our free informal workshops, led by visual merchandising professional and trainer, Helen Goodwin from MADE YOU LOOK!
To see some examples of Helen’s work visit www.madeyoulookmadeyoustare.co.uk
This workshop will help you take your shop window designs and interior displays to the next level and stand out from the crowd. In turn, this will attract more customers, enhance their experience, increase sales and the chances of a return visit. You’ll be amazed how a couple of simple, inexpensive changes can make all the difference to your business!
Who is the Workshop Aimed at?
Local food and drink producers, retailers and hospitality businesses in East Yorkshire and the surrounding area. There is something for everyone! Whether you have a shop window, display cabinet, table-top or bar display, market stall, exhibitor stand, have an event to promote or are just selling products or services online, the basic principles apply. It is also a good opportunity to take a look at your business from a new perspective and consider places where you could have a display area or make adjustments to your signage, decor, lighting or colour schemes to provide an even more welcoming experience for your customers.
- Importance of display and getting messages and first impressions right
- Knowing and inspiring your customers
- Displays are everywhere, not just in shop windows. Where can you put yours?
- Where to find inspiration, ideas and concepts
- Basic guidelines for building and creating effective displays
- How to keep your displays looking fresh
- Planning ahead for future displays and promotions.
This workshop is designed to be fun, inspirational and as personable as possible and to give you the opportunity to share ideas and network with like-minded businesses. You will receive a set of notes to take away and leave full of enthusiasm with new ideas to move your business forward!
About Your Trainer
Helen’s whole career has been in window dressing and display – from working in a large department store in London’s Oxford Street to helping independent businesses nationwide to attract attention and increase sales. Alongside creating displays, Helen has, since 2008, offered business training too. Helen is a Director and Vice Chair of the British Display Society, which aims to encourage and promote the highest standards of visual merchandising, design and display.
Dates & Venues
Wednesday 20 October: The Garden Room, The Manor Rooms, The Drewton Estate, South Cave HU15 2AG
10.00am - 1.00pm, followed by a light local lunch & networking.
(Coffee/Registration from 9.45am)
How to Register
Attendance is free, but registration is required.
To register, please email Julia.Soukup@eastriding.gov.uk with your name, business name, tel. no. and the date of the workshop you would like to join.
(Please note: As numbers are limited to 15, we can only accept bookings from a maximum of 2 people per business on this occasion).
For further information, please contact Julia Soukup on 07970 904800
Event: Developing your Facebook strategy
Event Type: Webinar
by Growth Hub – Startup programmes
Want to learn how to use Facebook for your business to get results?
When you are starting your business, Facebook can act as an effective platform to build your business profile and increase engagement with your target market. This fully funded online workshop will help you to understand how this popular platform can be an effective communications tool for your business.
We will cover:
- How the importance of creating a compelling profile
- Building a relevant following and how to engage them
- How to create content to keep your audience interested
- Examples of good practice and top tips to help build your Facebook profile
- Measuring the impact of your posts
- Advertising on Facebook
There are 1 upcoming dates for this event.
Start: 20th October 2021 10:30 am
End: 20th October 2021 12:30 pm