Thursday 25th November 2021

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Event: Business Startup Workshop – Marketing & Sales for Rapid Growth - 25/11/21

Organiser: Hull and East Yorkshire Growth Hub

Event Type: Webinar

About this Event

Make your dream a reality with the tools and techniques available here. Join this webinar to find out how to start your business journey the right way and get it right first time.

This is part three of four essential webinars. It is a beginner’s guide to Sales and Marketing, giving you an insight in to preparing and writing a successful sales & marketing plan that will help you break into the market – despite the challenges of Covid-19.

If you are thinking of starting a business or have been trading for less than 12 months, this programme provides practical jargon free advice and focusses on the things you really need to know. Don’t forget to book your place on all four webinars.

Why join the webinar:

As you continue on your business start-up learning journey, this webinar will look closer at how to create your sales & marketing plan by helping you to better understand who your customers are and how to get your promotional messages to reach them.

In this webinar, you will be able to take away some great tips and techniques. The webinar will be presented by experienced business owners and successful entrepreneurs. They understand the power of marketing and how to use a wide range of marketing media to get businesses established and growing. Join this webinar to find out more.

What you’ll take away:

- Market Research tips to identify and better understand your Market & Customers
- The 4 P’s technique to explore your future Customer Experiences & Journey
- Sales and Marketing Strategies utilising a range of Marketing Channels
- Marketing tips to help you to stand out from the crowd and get noticed


Hosted by Steve Page, Director of PAGE Consulting Ltd, the key speakers of this webinar are:

Sam Castledine is an award winning entrepreneur who has successfully founded and grown her first company “Leaves of the World Ltd”, an on-line organic tea company with a strong environmental brand that is based in the Humber region.

Sam has a degree in English and Creative Writing and she was recently shortlisted from over 2000 applicants for the One Young World Global Summit 2021 Audi Environmental scholarship for her leadership skills and contribution to building sustainable businesses.

Karen Ward is the founder and business owner of “Pink Diamond Nails & Training Academy, an up and coming business in the Humber region that specialises in high quality nail care and training excellence in the beauty sector.



Start: 25th November 2021 9:30 am
End: 25th November 2021 11:30 am
Venue: Webinar
Cost: £0.00
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Event: Growing Your Team: An Introduction to Recruitment & Selection Essentials

Organiser: Hull and East Yorkshire Growth Hub

Event Type: Information Session


This workshop provides an introduction into what recruitment and resourcing involves.
It describes the stages of the recruitment process: defining the role, including job analysis and job description; attracting the applicants using both internal and external methods; taking into consideration the importance of talent pipelines and utilising funding; managing the selection process; and, finally, making the appointment and employment offer.

Your employees are a vital part of determining the success of your business. Finding the best employees for each position requires strong recruitment strategies. Top talent will not always find you. You must seek out people to fill the positions that you have open.

Having a well-designed recruitment process will streamline your recruiting efforts and keep you on track to find the best people for your organisation. Using simple techniques like clearly defined roles and pre-interview screening can help save time and identify those “A-Players” who will contribute most to the success of the business. We’ll also share the Top 11 recruiting pitfalls to avoid.

Run by Kate van der Sluis of Humber HR People this workshop will also explore the importance of employer branding and the candidate experience and the impact this can have on how successful your recruiting campaign will be, especially in the current climate.

Completing this workshop will help you:
- Recognise the importance of adopting a structured recruitment process as well as the use of relevant selection methods, that ensure a great candidate experience.
- Help you to understand the importance of your employer brand and the impact it can have on the success of your recruitment campaigns.
- Examine the stages in the recruitment and selection process for your own organisation, and how your recruitment activity feeds into your talent pipeline.
- Get advice on how to research and access funding to support your talent pipeline.
- Know how to advertise vacancies and shortlist candidates.
- Set up selection interviews.
- Be able to make an offer and know your legal obligations when recruiting people into your team.


Start: 25th November 2021 9:00 am
End: 25th November 2021 4:30 pm
Venue: Humber View Hotel, North Ferriby
Cost: £0.00
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Event: H2H Supplier Event

Event Type: Information Session

Hear from Equinor about their Hydrogen-to-Humber (H2H) project, the world’s largest hydrogenproduction plant and the role they are playing in supporting the UK Energy Transition.
Make contact with the 3 pre-FEED contractors and hear about the potential supply chainopportunities
Learn about Zero Carbon Humber and from the Advanced Manufacturing Research Centre(AMRC) about the role they play in facilitating UK supply chain development.
Have the opportunity to network with the key players for this exciting project and learn how youcould become involved.
Register to attend now -details below

25th November 2021 – 10am
HYBRID EVENT @AurInnovation Centre, Hessle, Hull
25TH & 26TH NOVEMBER 2021
10AM – 12 NOON
26th November 2021 – 10am
IN PERSON ONLY @ CATCH,Stallingborough, Grimsby

Start: 25th November 2021 10:00 am
End: 26th November 2021 12:00 pm
Cost: £0.00
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Event: UKAuthority AI & Bots4Good 2021 - 25/11/21

UKAuthority AI & Bots4Good 2021
Event Type: Webinar

By UK Authority
About this event
Are automation and artificial intelligence core to the future of our health and public sector?
During the pandemic automation, or Robotic Process Automation (RPA), was deployed by many across local government and the NHS to automate the tsunami of new tasks related to covid testing and vaccinations. It’s reliability and efficiency has played a starring role and has much to bring to the sector as we move forward.

Meanwhile from intelligent automation to machine learning and artificial intelligence we are exploring new ways to visualise and use data to gain insight into the impacts of action – or inaction – on our world.

With the power to free time, release scarce resources and supercharge innovation, the question is, should these be specialist skills or embedded as foundational tools for the future of public services?

This event is free to attend for the public sector and accredited for five hours CPD.

Please register using your public sector email. Please note that registrations from personal email addresses may be rejected.

Speakers and agenda
The agenda for this event will be finalised shortly. Contact Helen Olsen Bedford if you are interested in speaker or sponsorship opportunities:

For a flavour of this virtual event visit last year’s AI & Bots4Good 2020

Who should attend?
All those involved in developing or implementing RPA, intelligent automation and artificial intelligence to help improve outcomes for our citizens and patients, including, but not limited to, NHS, Local Authority and Central Government Chief Information Officers, Chief Digital / Data Officers, Data Scientists / Analysts, Heads of and Seniors of IT and Automation, Assistant and Chief Executives, Members, Heads of and leaders in Customer Services, Social Services, Environmental Services, Transformation or Change.

UKAuthority has full editorial control of this event thanks to support from our partners. By registering for this event you agree to the sharing of your name, organisation, job title and work email address with the UKAuthority editorial team and partner organisations hosting this event. If you do not wish this information to be shared, please let us know direct by emailing:


Start: 25th November 2021 11:00 am
End: 25th November 2021 12:30 pm
Venue: Webinar
Cost: £0.00
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