Wednesday 29th January 2025

Event: Product marketing and trends

Get your ticket
Price: FREE
Date: Wed 29th Jan 2025
Time: 12:00 - 12:30
In this session, Enterprise Nation’s Polly Dhaliwal will focus on how to build great products with simplicity and in line with emerging product marketing strategies and trends for 2025.

Get actionable insight into understanding your audience, prioritising features and making the most of key product marketing trends like AI personalisation and sustainability.

Key takeaways from this session:
- Building and positioning products for success: Learn how to define your product’s “why”, prioritise impactful features and create a clear product story that resonates with your target audience.
- Adapting to key trends in 2025: Understand how the latest trends, including AI personalisation, the rise of no-code tools and the importance of sustainability and ethical design, can help you stay competitive.
- Marketing effectively across channels: Discover how to engage users through storytelling, user-generated content and selecting the right platforms to connect with your audience effectively.
Polly Dhaliwal is the chief operating officer at Enterprise Nation, where she leads efforts to support over one million small businesses every year. With experience in product development, operations and growing communities, she’s passionate about simplifying journeys for businesses and empowering entrepreneurs with practical strategies to thrive in a competitive landscape.

She’s also a published author, a podcast host and an advocate for innovation in small business growth.

If you have any questions you’d like Polly to answer during the webinar, please send them to events@enterprisenation.com.

How to join the online webinar
When you register for the webinar, you’ll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation
Enterprise Nation is the UK’s most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

Event: Marketing your brand and growing sales and customers

Get your ticket
Price: FREE
Date: Wed 29th Jan 2025 - Wed 5th Feb 2025
Time: 13:00 - 15:00
In these two Tech Hub mini bootcamps, we’re joined by four industry experts who will discuss ways to market your brand and growing sales and customers.

Week one: Wednesday 29 January

Session 1: Marketing your brand

Building a brand with Laura Derbsyhire

The basics of digital storytelling and how it can help you build a memorable brand
Content types that boost your brand narrative across all your platforms
Creating a content marketing strategy with Anna Morrish

Build an effective content marketing strategy from scratch
Identify key metrics to measure content performance
Learn advanced strategies for social media advertising
Week two: Wednesday 5 February

Session 2: Growing sales and customers

Get started with a CRM with Anna Gordon
- What a customer relationship management (CRM) system is and how it works
- The benefits of using a CRM
- The three core concepts of a CRM: (1) Capture, (2) Grow and (3) Monetise
In advance of the session, we encourage you to use your Enterprise Nation Unique Partner Link to sign up for a free CRM so that you can follow along in the session. Just click “Download free CRM” in your application, and you’ll get a special discount if you upgrade to our paid tools down the line.

Creating a sales funnel that converts with Lyndsey James

The structure of a sales funnel and its importance in converting leads to customers
How to use digital tools to optimise each stage

About Tech Hub
A collaboration between Cisco, Google, Sage and Vodafone Business and built by Enterprise Nation, Tech Hub offers an accessible solution to support small businesses to adopt the technology they need to run and grow their ventures.

Event: Marketing your brand and growing sales and customers - Session 1

Week one: Wednesday 29 January

Session 1: Marketing your brand

Building a brand with Laura Derbsyhire
- The basics of digital storytelling and how it can help you build a memorable brand
- Content types that boost your brand narrative across all your platforms
- Creating a content marketing strategy with Anna Morrish

- Build an effective content marketing strategy from scratch
- Identify key metrics to measure content performance
- Learn advanced strategies for social media advertising

Week two: Wednesday 5 February

Session 2: Growing sales and customers

Creating a sales funnel that converts with Lyndsey James

The structure of a sales funnel and its importance in converting leads to customers
How to use digital tools to optimise each stage