Monday 28th September 2026
Event: East Riding of Yorkshire Council Leader’s Business Roadshow
28/09/2026 | 4:30pm - 6:30pm
Event Location: The Spa
Event Address: South Marine Drive, BRIDLINGTON, East Riding Of Yorkshire, YO15 3JH
Contact Telephone: 01482 391622
Contact Email Address: business.support@eastriding.gov.uk
Event Description
East Riding of Yorkshire Council Leader’s Business Roadshow
Monday 28 September, 16.30pm - 18.30pm (02 hours), Bridlington Spa
Businesses local to Bridlington are invited to join Cllr Anne Handley, Leader of East Riding of Yorkshire Council, to hear about the Council’s commitment to supporting local businesses and driving economic growth across the region. Attendees will also have the opportunity to ask Cllr Handley questions and share their views on the issues affecting their businesses.
The session will provide a chance to hear the latest updates, discover the support available to businesses and connect with other local organisations.
The session will include:
- A briefing from Cllr Anne Handley, Leader of East Riding of Yorkshire Council
- An overview of local business support services and how they can help your business
- Insights from a regional business and the opportunity to learn from its experience
- An opportunity to ask questions and share your views
- Networking with local businesses and Council representatives
- Tea, coffee and light refreshments
Come along, make connections and find out how the Council can support your business.
Places are limited. Book your free place now.
Photo Consent
Please note, to promote the work of the Council and our partners, we wish to use photographs or images of people using or benefiting from our services or taking part in activities arranged by the Council and our partners.
Photographs will be taken during this session to promote this workshop and the support offered by the Invest East Yorkshire Service of East Riding of Yorkshire Council, HEY Growth Hub, and Invest Hull. These images may be used in social media, in printed and electronic promotion of our services and events and shared with our delivery partners (HEY Growth Hub and Invest Hull) for similar promotional purposes.
The images will be stored electronically on Council networks and may also be securely shared with our partners. All stored images will be reviewed annually to ensure they remain relevant and appropriate. Under the Data Protection Act 2018 / UK GDPR 2018, we require your consent to use your personal image for these purposes. If you do not wish to consent, please advise your Business Support Representative before the session starts.
These images will not be used for anything which may be viewed as negative in tone or that may cause offence, embarrassment, or distress. Images may also be used to validate that the session or support took place under our UK Shared Prosperity Fund (UKSPF) requirements. These validation images will not be available to the general public but will be retained until at least 2035.
Event: Don't discount, communicate: Making buyers see your value
Get your ticket
Price: FREE
Date: Mon 28th Sep 2026
Time: 12:00 - 12:30
Many founders fall into the trap of discounting to win business, inadvertently devaluing their expertise and margins.
In this session, we’ll explore how to shift the conversation from price to perceived value, so you can confidently hold your rates and win clients who truly understand what you bring to the table.
Topics covered in this session
- Identifying why buyers push for discounts and how to address the root objection
- Practical scripts to pivot conversations from “how much?” to “what results?”
- Strategies for reinforcing your unique value proposition without relying on price drops
About the speaker
Alan Elston is the founder of Pitch Hero and has over 25 years of experience delivering deals worth more than £3.5 billion. He helps founders master the art of the pitch by combining decades of high-stakes deal-making expertise with modern strategic communication.
If you have any questions you’d like Alan to answer during the webinar, please send them to events@enterprisenation.com.
How to join the online webinar
When you register for the webinar, you’ll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)
About Enterprise Nation
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